A session is short. Most of what separates a good one from a bad one happens in the first thirty seconds.
Say hello properly
A client who feels relaxed takes a better photo. Introduce yourself, say what is about to happen, and they stop bracing.
Watch your framing and your level
Two things go wrong more than anything else: the frame cuts off the thing they came for, and the horizon runs downhill. Check both before you press the button, and check them again when you move.
Give one instruction at a time
Turn slightly left. Chin down a little. Walk towards me. People cannot process three at once, and they look stiff while they try.
Finish clearly
Tell them you are done and check they are happy before you walk away. They do not need to stand there while the files move: the photos upload on their own and arrive in their app shortly after. Saying so is the part they rate.